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10 Google Ranking Factors that Make a Difference in 2018

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The essentials for an effective SEO strategy are constantly changing, and even the most knowledgeable marketer can find it difficult to keep up. This is in light of all talks that Google has a staggering number of ranking signals ‑ over 200, according to experts.  Whether true or not, the fact is that SEO ranking factors three years ago may not have the same influence anymore. The correct...

How does Google Mobile First Indexing Work?

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In March 2018, Google announced that they are going to roll out Mobile first indexing. The discussion came after 2 years of detailed research from this search engine guru. As per the details, this roll out will prioritize mobile-friendly websites over other websites and may mark as a huge setback for the not-so-mobile-friendly websites.   This step from Google is a result of an increasing number...

LinkedIn introduced Carousel Ads in the B2B platform

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LinkedIn has recently introduced carousel Ads in its platform. Now advertisers can display their ads in the B2B Social network plethora of LinkedIn. The ads comprise ten customised swipe cards, which will be shown within one ad. As of now, the B2B marketing does not carry the same interactivity and charisma as of a B2C marketing campaign. The ads used in B2B platforms often looks too descriptive...

How to Create Your Own Marketing Automation Stack for Less than $300/month

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Marketing remains to be a fundamental and critical aspect of any business entity. As the world becomes more and more modernized and reliant on technology, marketing has also evolved. These days, any business organization that wants to succeed needs to employ strategic digital marketing. And take note that when you say strategic digital marketing, you are not only talking about a simple, one-fits...

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