How can your prospects find you through the crowd? When you have multiple brands who sell the same solution as you, how can you get your prospects to see you and pull them towards exploring what you have to offer? Hashtags can be of great help here. Hashtags or # is a trending action that makes your prospects find you much better. For instance, if you sell proxy servers, the minute your prospects type proxy on the search bar on Instagram, the list of pages associated with that keyword will appear. 

Source: Hopper HQ

Apart from this hashtags also help your brand more recognizable. For instance, since you sell proxy servers, you could use hashtags such as #offering #onlythebestproxiesinthemarket #find your ideal proxies here. When you conduct such actions, prospects tend to identify you from the crowd and push the follow button to receive more updates on what you have to offer hence increasing Instagram followers for your brand becomes higher.

To create good hashtags, you need:

1 . To make it relevant

2. Easy to understand

3. Should be memorable

4. Don’t use too many hashtags

To increase your Instagram followers, your account advertisement shouldn’t be limited to just your page. You need to target your audience outside as well. With the growing competition, it becomes easier to be completely distracted from the multiple brands there, hence if you believe that your solution is better than your peers, drive your prospects to reach out to you the minute they view your solution.

For instance, when you publish a blog, in the end, you could write a statement like a CTA saying’ What did you think of the blog? We would like to hear from you, why don’t you share your opinions on our Instagram handle?’ This is a great triggering factor to direct your prospects to learn more about you and to hit the follow button when they land on your Instagram page. This action can also be applied to any of the activities you conduct such as when you post a picture or video, you could add a link directing users to your Instagram handle, you can also conduct contestants where you can make prospects head over to your Instagram account to reply.

The more attention you draw over impulsive actions the better are your chances of attracting more prospects to come and engage on the platform you wish to engage with them. Conducting this action regularly will only help you to push prospects to immediately hit the follow button on your page since they are halfway convinced that you have the solution they are seeking.

Another great way of increasing your followers on Instagram is to make yourself more evident to your prospects. You can’t just wait for your prospects to find you and then acknowledge you and finally follow you, this is a time consuming as well as a slower growth process. See it in this way, for a trend to fade away doesn’t require much time till the next new trend shows up similarly, you cannot just wait idly expect your prospects to be in search of you. Just like the new trend, there are many competitors who would snatch away your prospects without you even realizing it.

Hence it is important to engage with your prospects. Mark your existence while commenting on groups, debates, posts and any other online activity which will enhance your identity much wider. For instance, say if you comment on a particular post, the communication will likely be continued, prospects who have commented on that post will get notifications of your interactions and will be bound to see what the commotion is all about.

When they find your thoughts listed on the comments, they will be compelled to check your Instagram page, they will be exploring it and chances are at least 4 out of the 10 people who visit your page, the 4 would follow you. A prospect will follow you when they find something relevant to their needs and when your page delivers that, receiving organic leads doesn’t become a hassle.

Whether it is creating insightful videos or the creation of posts, such activities need to remain consistent. For instance, if you post 3 days a week, ensure that this activity is being conducted regularly in this manner. The reason being when you start to become irregular with your posting, chances are your prospects could leave your page. The reason why a prospect follows you is that they want to receive insights about your solution.

When you are able to showcase your posting activities on Instagram, they would follow you in order to receive and view what you have to offer now if you put a stoppage to that or you reduce it becomes easy for them to leave. When a page has lesser activities or a fewer engagement process, why would a prospect continue to engage with that brand? Always ensure that whatever activities you conduct on Instagram, which could be posting thrice a week Instagram stories, sharing videos, conducting contests or giveaways, all of that will matter when it is conducted in a disciplined and regular manner you witness your brand experiencing an increase in instagram followers.

Source: Sprout Social

The bio of the above example gives three information:

1 . Who it is?

2. What does it do?
3. What needs do they supply their prospects?

When your prospects visit your Instagram page, with just one glance they need to hit the follow button but there have been instances where prospects have even walked away. The reason being the bio of the brand wasn’t attractive or compelling enough to retain the interest of the prospect.

Your Instagram bio should have the following pointers:

1. A good sentence which states what your solution is about
2. Include a hashtag so prospects can remember your brand
3. Speak about your brand and solution with impactful words
4. Put relevant links that will guide your prospect to learn more about you.

Always remember you have just a few seconds to make an impression. When you trigger a curiosity amongst your prospect they would want to learn more about what you have to offer.

Source: Social Media Examiner

The caption above brilliantly presents the main agenda of the post:

1 . The book launch

2. What does the book present?
3. Why prospects need a copy?

On Instagram, there will be thousands of posts your prospects would be viewing, what would make you stand out from those thousands is to write a caption which will immediately stop your prospects to read and increase their curiosity to understand what the brand is speaking about. This is crucial because the caption is what will pull the attention and interest of your prospects.

If you are going to write a bland or plain caption, chances are you will not be able to garner many eyes on your posts. To write a good caption which turns eyes, you need to answer the below questions:

1 . What is your post about?

2. Why have you posted such an image?
3. What are you expecting from the post?
4. Why do you want your prospects to view your current post?
5. What benefits are you offering your prospects via the post?
6. What is the main agenda you are selling from that post?

A good caption has the ability to help identify you from the crowd. When you are able to capture the interest of your prospects, the second action would be from them where they will start to explore more about your solution. When that happens, hitting the follow button doesn’t become too hard for prospects to hit.

Another way to increase your Instagram followers is to create such a page that has the right colour, theme, visuals, fonts, and content which compel prospects to hit the follow button in order to understand what you have in store for them. Creating an Instagram handle doesn’t stop your duties here, you need to mould it to make it an appealing and attractive platform that will capture your prospect’s attention and push them towards exploring your solution.

Source: MobileMonkey

Wework’s Instagram handle captures your attention with the graphic image and the caption. It is crisp and speaks for itself. This post garnered multiple comments and likes making it a post worth sharing.

The whole reason why your brand is using such a social platform is that you want to garner more leads. All your prospects are going to spend a few seconds on business Instagram pages and if it interests them they will retain longer. If you want that to happen, you need to work on the way your current social media handle is at the moment. There are many b2b brands that have a great Instagram handle because they are able to create an impression which would definitely make their prospects come back for a second glance.

If you too want this to happen, ensure that the following steps are being conducted:

1 . Make sure your logo is imprinted in every post you deliver

2. Use subtle colours and not too bright
3. Use the right fonts which are easier to understand and read
4. Use one type of theme so that when your prospects see the post elsewhere, they can recognize it’s you
5. Use certain images or taglines when posting to create an awareness of your brand
6. Use high-quality images and videos
7. Write impactful captions and hashtags

The main agenda here is to shape your social media handle, Instagram into a platform that is neat, relevant and interesting so that hitting the follow button to receive updates about your band becomes quicker and easier.

Not all of your target audiences will be the same. For instance say you run a software business, for each of your software you will be targeting different audiences. For example, if you have a callback software your target audience would be b2b brands, if you have an email marketing software your target audience will be marketing heads and so on.

It is important that your Instagram handle should promote the solution you are selling by posting relevant content related to that solution. You can have multiple Instagram accounts to promote your every solution. This action can be conducted safely with a good proxy server. With a good proxy server, you can manage multiple accounts related to your brand and promote your solutions much better.

When this happens, you are able to provide an insightful solution that will make your prospects want to learn more about you. Hence when the curiosity increases amongst your prospects, the need to explore the brand more makes them hit the follow button.

Being in the business front, you are well aware that if there is one way to sell much quicker to prospects, it is through the path of emotional connects. Nike Instagram handle is the perfect example.

The words used can be related to their target audience much better which is exactly why Nike has a great follower list of over 96.2 million. As you can see Nike is connecting with the women and supporting the increase in numbers for marathon while indirectly showcasing in the picture the brand of shoes they use.

When you are posting an image or video or writing a caption, don’t just create one because you want to sell, shape it in such a way where your audience can relate to it. For instance, if you provide proxy servers, you could write captions or post pictures explaining the struggles without it such as not being able to access information from restricted websites, not being able to view information and much more.

When you are able to list down their problems in a manner they can relate to, do you believe that it would be hard to increase your Instagram followers?

While technology has managed to develop unique solutions, it has also taken away the human touch which is being replaced by these solutions. The great thing about Instagram is that with its features such as Instagram live and stories, a brand can easily engage with prospects. Ensure that you are able to connect with your prospects in a way where they feel that you genuinely care for them and are selling a solution that isn’t just a sales business for you.

To engage in a human form with prospects isn’t that difficult, following the below steps can help you:

1. Apart from posting your solutions, also post genuine content on occasions, festivals, and the upcoming trends
2. Have a one to one session with your prospects such as solving their queries about your solution using the Instagram story option
3. Send direct messages to your prospects who are following you and your existing prospects as well to show your gratitude for them trusting you and buying your solution
4. Share snapshots of your team, the work being performed so that your prospects can get a better understanding of what you offer them
5. Continue to engage with prospects and reply to their comments without any delays