Pricing plays huge importance when a brand has to sell to its prospects. ‘’Price is important to marketers because it represents marketers’ assessment of the value customers see in the product or service and are willing to pay for a product or service.’’
With the wrong pricing tactics being implemented, chances your very own prospects would leave you for other competitors just because their pricing tactics were better than yours.
Not having the right pricing strategies won’t just reduce the chance to trigger prospect attention but also push a brand to lie behind the growing competition. Think of it this way, how many times have your prospects turned away from your selling pitch because the pricing didn’t fit right in their mind? Or how many times has a prospect sounded unsure when you explained the packages your brand offers?
Setting the right pricing doesn’t mean keeping it too low or too high, it just needs to be reasonable and worth it in the eyes of prospects. This is exactly why the research to curate a brilliant pricing strategy needs to be implemented.
But with so much data available, how can a brand possibly get through the relevant solution?
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WHAT IS PRICING INTELLIGENCE?
Pricing intelligence is the process of monitoring, analyzing and tracking down the pricing factors for solutions being sold in a market. For instance, if your brand deals with callback software, pricing intelligence would conduct actions where you will be able to find out how much are callback software being sold in the market and what are the trends revolving around it. This action can help your brand to strategize, improvise and align your current pricing strategies.
WHY PROXIES FOR PRICING INTELLIGENCE ARE THE RIGHT FIT TO CONDUCT SUCH AN ACTIVITY?
Proxies safeguard any user action when they surf the internet for quality information. Proxies ensure that users identity is hidden and the action being conducted appears genuine.
For instance when you request to view a website, the request is received first by a proxy server and then to the website. When the proxy server received the request that is when your IP addresses gets changed. Once the website approves, the content you seeked request for is becomes accessible to you.
1. CAN MONITOR PRICING FACTORS FROM OTHER SOURCES
To conduct a great pricing strategy, the most important asset needed here is data. With data being available on different sources and platforms, proxies ensure that you can view the data without sharing your identity or coming across as suspicious.
IP addresses are the main reason why brands get caught when viewing information form strict sources, but with proxy servers, this issue has been eliminated. While your source any information be it your competitors or any other platforms, proxies protect your identity and ensure that the data you need which is, in this case, the pricing details can be easily accessed by you without any hassles.
2. HELPS TO CONTINUE FREQUENT TRACKING OF PRICES
The pricing sector changes frequently. With the change in trends, growth in technology and prospects preferences fluctuating accordingly, how can a brand live up to the sudden change and make changes at a faster pace? It is important to always keep a track of what’s surrounding the market and how prices will be affected. Proxies for pricing intelligence ensure that brands can frequently conduct such tracking on a regular basis without the fear of being caught.
Brands can now keep a closer eye on what pricing their peers are keeping and sort their prices accordingly. This is also applicable when the market changes are being predicted giving brands the advantage of preparing for the changes earlier. Proxy servers don’t just guide brands with relevant information they also give time to allocate the new information before competitors commence the action.
3. COMPARING PRICES BECOMES EASIER
For a pricing strategy to be incorporated the information relating to how your peers are planning their pricing strategies matters. A brand can’t sell the same price or a lower or higher price to prospects, they need to fixate on a pricing strategy that will earn them great profits in return as well as provide a quality solution for prospects at a genuine rate. This is exactly why the comparison of prices can be a great start to acknowledge which pricing needs to be accommodated.
With proxies for pricing intelligence, surf through any of your competitor's website and start monitoring what pricing strategies they have implemented and frame yours according. You can even surf through past pricing records and analyze how were the pricing strategies then and how have the prospects reacted to it. All these can be conducted with a proxy server giving you the liberty to surf any information without leaving any trace of your existence there.
HOW TO CHOOSE THE BEST PROXIES FOR PRICING INTELLIGENCE?
1. DATA CENTER PROXIES
Data center proxies are widely used to serve the purpose of brand protection conducting market research, pricing intelligence, SEO monitoring and much more. Data center proxies work as a regular proxy, they hide the IP address so that your anonymity is hidden while surfing the internet. What makes them stand out is that they don’t require the need for an ISP (Internet service provider) or an internet connection. When you request to view a website instead of your information, data center proxies will send theirs.
PROS
1 . Cheaper in cost
- Provides faster speed in its action
CONS
Doesn’t hold a reliable position when it comes to securing anonymity
2. RESIDENTIAL PROXIES
Aims to retrieve data without the fear of being blocked when conducting online data retrieval activities. Whether it is information on pricing intelligence, get any data you want without having the fear of your IP address being subjected to high risk. Residential proxies have IP addresses attached to a physical location. The IP address is provided to users from the ISP itself. When you access information from any location, your ISP will give you an IP address.
PROS
- It is a brilliant measure for data harvesting
- Offers high anonymity
CONS
Only if the residential proxies are of good quality will the chances of not getting blocked while conducting online activities will stand secure. So a risk will always be there.
3. WEB SCRAPING
Web scraping is the process of extracting information online through the method of scraping. Say you want to scrape through your competitor's website, you can conduct this action without any hassle.
Interesting Read : The Ultimate Guide to Proxies for Web Scraping
With web scraping all you need to do is click on the website to scrape, conduct the process and the data gets saved in your system. The data can be saved in any format for instance in a CSV file, Excel, JSON and much more. Web scraping, however, is more efficient when it is conducted with the help of any proxy servers. While the scraping happens, proxy servers ensure that
PROS
1 . Eliminates the manual work of copy-pasting information into the system
- Retrieves data quicker
CONS
1 . Regular scraping can cause the IP to be blocked
2 . With the rise in technology, websites are incorporating advanced methods making it difficult to scrape the information.
4. REAL-TIME CRAWLER
Search any sorts of information you want from search engines and e-commerce websites with the help of a real-time crawler. When you send a request to the real-time crawler, it collects all the information required according to your request. Once the information is collected it sends you back the information in a format of an HTML or JSON. All the action taking place is conducted on the same connection being implemented which gives you real-time web scraping solutions.
PROS
- With a large IP choice and an exceptional IP backup option, the real-time crawler can deliver a 100% success rate in its data retrieval activities.
- It is a user-friendly application that just requires a URL to get started
CONS
Requires constant modifications due to frequent website changes with reference to its design or structural form.
5. PREMIUM PROXIES
Premium proxies are great to retrieve information online because it offers a dedicated proxy for a user. With premium proxies, any brand can conduct online activities without the fear of being blocked or their IP addresses being caught as suspicious. Premium proxies offer great speed and have a lot of advantages added to it for instance information can be viewed from any geo locations available, multiple IP addresses are provided, the data and bandwidth speed is great and much more.
PROS
1 . Speed will never be tapered since the IP addresses provided are dedicated to the users
- The servers are maintained from trusted brands which assure no crash or shutdown errors.
CONS
Proxies have a cache system which saves the information. This can cause security issues as anyone can view it.
About the author
Rachael Chapman
A Complete Gamer and a Tech Geek. Brings out all her thoughts and Love in Writing Techie Blogs.
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