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How can web scraping help in efficient growth hacking?

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Growth hacking is one of the greatest measures which modern startups can take advantage of. 

Starting up a business and then processing the journey of incorporating qualified leads is a tiresome task and hence, in the beginning, many business owners have the perception to grow higher but with minimal cost-effective techniques. Is that even possible?

Web scraping for Growth Hacking

1. Find relevant information

2. Stay up to date with market trends

3. Selection of right tools

4. Catering to the right leads

5. Tackling competitors

With growth hacking this is possible. Growth hacking focuses on the main agenda of its creation ‘Growth’ which is exactly why it has become a thing in the startup industry. To top that web scraping can help in efficient growth hacking which can provide ample opportunities for growth hacking to be proficient in its productive work to startups.

Interesting Read : Top 10 Web Scraping Techniques

Web scraping can benefit growth hacking by:

web scraping for growth hacking

1. Find relevant information

Growth hacking isn’t an easy process, finding out the most cost-effective technique to grow a business and ensuring that the steps applied will benefit the business takes a lot of effort. Having minimal data wouldn’t be enough. Hence it is crucial that for the process of growth hacking every information matters which is why you need to retrieve almost half of the vital information online. But so many websites today have created a restricted platform where accessing important data can be difficult.

To resolve such an issue, web scraping can help you. Web scraping can easily help to extract all the information required so that you can monitor and plan effective growth strategies for your business to grow. With so much information in hand, growth hacking can easily benefit by identifying which platform is effective for startup growth. 


2. Stay up to date with market trends

Growth never stays constant, it is always developing. Hence it is always important to keep track of what the market conditions are stating. The market conditions 5 years before having many things trending but the 2019 market the solutions will be much advanced. For instance, maybe a few years back growth hacking was only limited to cold calling but today social media is one of the greatest cost-effective methods to help a startup growth in a shorter span. 

Interesting Read : Effective web scraping tips and tricks for efficient business activities in 2020

Hence with web scraping, you can always stay on top of your game by regularly receiving market status. Web scraping can conduct efficient market information extraction so that growth hacking can be aligned according to what is trending. When a new startup can cater to the current solutions which are the most expected amongst target audience the success rate is higher of that enterprise. 


3. Selection of right tools

Another aspect that can help in growth hacking is choosing the right tools which can help in faster growth hacking. Technology is growing and is showcasing multiple unique solutions which can help any industry to achieve their goals quicker. For rising startups, the main agenda is to popularize the brand and get more qualified prospects into a sales lead. Hence conducting this job manually will never work because it will take up a lot of time as well as slow down the resulting speed.

Interesting Read : 5 Best languages for web scraping

Hence it is wiser to invest in tools that are cheaper yet prove to provide effective results for new businesses. With web scraping identifying them becomes easier. Web scraping will scrape through all the tool information and give you the advantage to analyze which tool is cheaper and more useful. Once the tool has been decided it becomes easier to conduct efficient growth hacking processes with results emerging much quicker.


4. Catering to the right leads

In growth hacking, one main agenda of it is to cater to the right leads. Finding the right audience is one of the key assets of any business. Only when you know who is your target audience, growth hacking can efficiently take place without any hassles. Lead conversion is one of the most important factors for any business because it determines how well or how bad the business is doing. It also determines whether the growth hacking solutions are working on capturing leads for the business or not. Hence this process must be undertaken with expert knowledge.

With web scraping this is possible. What happens here is you can instantly extract relevant information which can help capture leads much quicker and more efficient. As mentioned in the previous example, social media is a great way to tap and convert leads much quicker. The investment isn’t much and with regular engagement, your lead count can increase. Web scraping extracts such information to provide you directions on how you can go about and create a value-added strategy that sparks results in a shorter period. 


5. Tackling competitors

As mentioned earlier, the market is changing and with the change, more new competitors are stepping in. When you start a new business you might have a solution that is unique but how can you distinguish it and display it as an exceptional product to your peers? Growth hacking doesn’t just display your solution, it ensures that a business always remains on top of the game. The process makes sure that a business stands out and is always ahead of the competitive market. But how can one know what competitors are implementing?

Interesting Read : Web Scraping: A Futuristic view of the process

Web scraping can help to sort this problem as well. With web scraping, you can definitely scrape through information which can help prepare strategies on how you can tackle competitors but web scraping can also help to extract information of your competitors as well. For instance, you can easily scrape through what strategies your competitors are incorporating, monitor them and create a better strategy that can help to tackle them without any effort. At this point in a startup, conducting such an action will help to ace the game and grow much faster and better. 

Conclusion

Web scraping is a process that can be conducted anytime and anywhere without any minimal supervision. But did you know that despite web scraping being a great tool to retrieve data it has chances of getting blocked? Since it is extracting a huge amount of data it can be considered as a spam action in fewer websites and thus it falls under the risk of being blocked. To ensure that such a hindrance never occurs you can conduct such an activity with a reliable proxy server.

A proxy server can easily hide identities so that when the process is happening no source or platforms will be able to identify from which location it is taking place. Also since the information being extracted is huge, proxy servers act as a protective shield to safeguard any information from coming in.

About the author

Rachael Chapman

A Complete gamer and a Tech Geek. Brings out all her thoughts and love in writing blogs on IOT, software, technology etc

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