The SEO Industry is bound to grow and why not?
With keyword optimization, backlinks, search engine optimization, all of these factors contribute your SEO tactics to be accomplished as expected.
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But are these tactics enough to drive SEO conversions?
You may have the efficient keywords ready to place in your content, but when your content game is poor, will it still save you from sinking?
This is exactly what is happening with SEO. The great tactics it offers can only be better when you have another great dish sitting on the table.
If your content doesn’t relate or rather doesn’t capture the attention of your prospects, your keywords will not be able to save you from there.
Interesting Read : The Ultimate Guide to SEO Proxies
This is exactly why an investment in Topic driven content marketing approach is necessary. This technique will not only enhance your SEO tactics but it will drive more conversions, traffic, and results you’re expecting from it.
Let’s explore the world of SEO more closely.
What is SEO?
SEO stands for search engine optimization and as the name suggests it focuses on optimizing websites so that when Google scrapes relevant information for the online users, it becomes easier for them to detect which website is the right one to pull.
SEO has many tactics under its cap, for instance, there is SEO blog writing, adding backlinks, using keywords and more. The importance of SEO is it stresses more on acquiring more leads. For instance, when you conduct an SEO action and if it’s conducted well, chances are your conversion rates and lead capture tend to grow towards the positive route.
Let me explain this with an example.
You’re publishing SEO blogs each week, now what if in those blogs you add relevant keywords which your leads use to find their solutions online?
What if you add links in your blog of your peers so that when someone wants to find them, your blog appears since they have been added as a link?
All of these factors play an important role in making SEO as the perfect choice when it comes to selling online. See it in this way, the online world has now become a medium where every business has the opportunity to engage better with potential prospects. There are many ways to connect with prospects, one such is SEO.
Interesting Read : Top 10 SEO tools that every marketer should know
SEO uses the format of content to increase the attention of the solution which prospects are looking for and is also playing a huge part in retaining the same attention through the concept of blogs and other types of content which can be video marketing and much more.
SEO brilliantly uses ‘content’ as the main magnet that will work its way to garner the needed attention to sell better online. Studies have shown, ‘’Almost three-quarters of SEOs think content is the most important factor for an SEO-friendly website.’’
SEO tricks will matter in 2020 and the years to come, the reason for its demand and popularity has to do with the benefits it offers.
Presence of SEO in B2B Business
1. Receive organic traffic
Not every lead that visits your blog is a genuine one, some of them would just be there for a second and then leave or some would have accidentally clicked on your link, all these leads cannot add value to your business in any way hence investing your time in them is useless.
The greatest thing about SEO is that it gives you the opportunity to receive only organic leads.
Leads that are searching for a solution and have found that in your blog are the same leads you need to invest your time in. SEO gives you the advantage of capturing the right leads because only the leads who are genuinely interested in what you have to say to them land up on your page. Such leads drive organic traffic and hence your brand benefits from the arrival of real visitors.
For instance, you have added a good number of keywords in your content, when your leads search for it online, they will be directed among the options that are relevant to their search, your content too would appear. Only genuine leads will click on the content and explore and retain their attention on your page because they would have found your solution the ideal match for their needs. Such leads are a good investment in your business growth.
2. Captures the attention of prospects for long
The greatest thing about SEO is that it can help to retain the attention of prospects for longer. There are thousands of content being published each day and for your content to stand out from the crowd is important. Hence many brands today don’t just write a plain blog, they do more to it such as add visuals, or videos and even quotes or statistics to enhance their content better.
Interesting Read : Top 10 Mistakes to Avoid In SEO
So when prospects continue to read the blog, they are triggered with the above tactics to retain longer and understand what more the blog is offering them to fulfill their needs better. This is a great opportunity as it helps you to identify them and hit them at the right time in order to convince them to invest in your solution.
Since they are interested in what you have to offer, chances are closing deals with such leads becomes much easier. For a prospect to invest in brand solutions the development of trust and confidence is required, with SEO techniques this process takes place in an effective and efficient manner.
3. Helps brands to be spotted faster
‘’93% of online activities start on a search engine.’’ This clearly states that your prospects are searching for you right now while you continue to read this article. One of the main agendas of any brand is to be recognized amongst its target audience and with SEO this is possible. Each day, prospects are on the lookout for a solution that could satisfy their needs.
Imagine how great it would be when they search for a solution for their needs and your SEO content pops up? This would be a great advantage as you will have the opportunity to sell better to them, capture their attention and continue to assist them better during the process.
There are thousands of competitors selling the same solution, what you need to take care of is how you can beat them all and prove your potential prospects that your solution is ideal for them and the only way to do this is to conduct efficient SEO techniques.
4. Can improvise and measure SEO actions
Another great thing about SEO is that its actions can be measured. To continue good business growth, the main focus should be on how you can continue to enhance your current performance.
With SEO this can be done easily. With the help of SEO tools available in the market, you can easily keep a track of how your blogs are performing, what topics are being clicked the most, what is the performance scale for the week, daily or monthly, what keywords can be used and much more.
When you are able to witness the performance, as a brand it becomes easier for you to take charge and work on eliminating what is slowing down your online activities and increase the factors that contribute to quicker growth for your brand. The more you improve your SEO practices, the better are your chances of capturing your leads.
5. Increases sales numbers
Whenever prospects would conduct their purchase decisions, they would always use the online platform to conduct their research. This is a great tactic as they depend and highly make a choice on the information that content has provided them. This gives you as a brand to increase your sales by considering such an option.
For instance, you can include all the solutions in your SEO content including the solutions which your brand offers, so when a prospect views your information, they would be compelled to view what solution you offer as well. Your SEO content will help the prospect understand that your brand has the knowledge about what their needs are and also are experts in offering them the right one.
Hence that compels their actions to visit your website and try out your solution. This, in turn, impacts your sales numbers and also helps to close deals much quicker.
‘’Good SEO work only gets better over time. It only searches engine tricks that need to keep changing when the ranking algorithms change.’’ — Jill Whalen
Now that you are up and close with the details of SEO, why a topic driven content marketing approach is required is what you will learn next.
Perks of Topic Driven SEO method
1. Can arrange keywords according to the topic
When you frame your content according to the relevant topic, it becomes easy to find relevant keywords that will help rank the article. While you write on a topic which most of your prospects would like to gain knowledge more, the keywords you use will enhance the article better so that when your prospects type just the keywords or either the topic name, your article will appear.
This is a great way to rank your article amongst your competitors.
2. Can research and create a relevant topic to drive traffic
As stated earlier, if you’re going to have great SEO tactics but your content quality is low, you won’t be able to capture your prospects. It is important that the focus of your SEO content is researched well and the topic which drives more traffic is written on. All of these actions can then contribute to better traffic on your page.
3. Find searchable content
Another great thing about the topic-driven content marketing approach for SEO is that it becomes easy for your prospects to find the content they want to find. When you have the topic which your prospects would like to read about, and when they search about it, it is more likely that your content will be the first thing they see. This will drive more page views for your article and your keyword search and article topic can help to rank better on search engines.
This content marketing approach does sound interesting and do you know what makes it more effective? The fact that with just a few measures you can get started to improve your SEO with such an approach.
Let’s help you get started.
How to Improve Your SEO with a Topic-Driven Content Marketing Approach?
1. Conduct an SEO audit of the current site
You need to first identify which of your content is landing up on the second page, which is the key importance before you start to improve your SEO activities. It is important that you need to conduct an evaluation of your website. Figure out which of your articles are performing well and which are not.
Identify which articles are landing up on the second page, or third page, what went wrong in them? Compare it to your competitors and understand what are the mistakes. To ensure that you take great measures, you need to first understand why your SEO performance is going low and eliminating those mistakes can you succeed better with the SEO result.
2. Start building an organic presence
The next important step after analyzing your website is to work towards receiving an organic presence. All you need to do is eliminate any backlinks for keywords that are not going to enhance any of your content. For instance, if your content is about SEO rankings, you include only backlinks or keywords relevant to SEO rankings.
Interesting Read : Top 10 SEO Best Practices to follow in 2020
Also, with the keywords you choose, ensure they are the keywords which are highly used by your prospects. You can use web scraping tools to help you find such keywords because when you do, your content becomes more refined and organic growth starts to extend for your website and the content.
3. Track content performance
When you conduct such aspects it can only add value when you are also measuring it. It is important that you keep a closer check on how well your content is performing such as the keywords you use, the topic you use, the traffic being derived, how long your prospects retain on your content page, content quality, and more.
All of these contributions are important because they can help enhance your SEO content better.
4. Use analytics to decrease bounce rate
Do you know why your bounce rate is high? Because your prospects are not happy or either not content with the content you’re offering them. Either the content gets boring at one period, or the interest fades away which is why it is important to drive relevant SEO and content tricks to tap your prospect’s attention for longer.
5. Use tools which help to give you content ideas
There are multiple tools available such as BuzzSumo that can help you to conduct efficient content practices to enhance your SEO performance. It helps you give content ideas that are ranked on different portals. You can use that information to pick a good title and start writing on it. Since your title can give your better traffic numbers, imagine how well it would perform with SEO tactics?
6. Adding internal links
Internal links are a great way to capture your prospect’s attention for longer. When you place internal links, all your effort to capture the interest of your prospects is managed. When you place internal links, you are letting your prospects explore you better. You are letting them understand your brand better as they get guided with every internal link you share.
This is a great way to enhance your content performance and all that SEO tricks that you’re applying is working well to convert those prospects into sales leads.
7. Place keywords everywhere
Whether it is your heading, subheading, or descriptions ensure that the keywords are being placed everywhere. This gives you the opportunity to guide your article the minute any of your prospects type any of the keywords. This will help in ranking your SEO content and drive more traffic to your website.
These techniques will help you frame your content based SEO approach better, but do you know what can help you conduct better content research for SEO?
Using a proxy server or rather an SEO proxy. This solution can help you conduct better SEO research so that you can find the right topics for your content and your SEO tactics convert to extend its outreach to your prospects better.
Let’s help you get a better understanding of it.
What are proxy servers?
Proxy servers conduct a process where any brand can access information from restricted locations and websites without having to proclaim their identity or be subjective of any risk. Proxy servers are a great mechanism that lets brands conduct efficient online activity easily and grow their brand without having to fear anything surrounding the action.
As mentioned, a solution that can help you track what prospects will type in that search engine to find you or what links can help promote your content better lies in the process of ‘web scraping’. Web scraping is a process that allows brands to extract data from any source and save it in the system to monitor and apply the solutions in their product or service.
Web scraping, when conducted with proxy servers, can yield higher benefits such as:
1 . It can prevent any identity hassles
2 . It lets you scrape even the restricted websites without any problem
3. It acts as a shield to eliminate unnecessary access to malicious sources of information
Proxies for SEO monitoring can work wonders when a brand’s main objective is to successfully grow and capture leads via the SEO route. With proxy servers, brands have the liberty to engage with prospects better, rank their website higher and receive organic traffic as well as genuine leads with all the SEO activities being conducted. Proxies for monitoring this action can bear a fruitful revenue for all the brands who begin implementing the next actions.
How can SEO proxies help in conducting efficient SEO activities?
1. Competitor monitoring
To conduct efficient SEO activity, the right keywords which prospects will search for, the right topics which prospects will want to read on blogs and the right content framework which will attract prospects all can only take place when the right data is at hand. How can brands outsell competitors with real data? By retrieving competitors data via web scraping.
With web scraping, you can easily extract information from your competitors and save it in your system for better improvisation of your current solution. While the scraping activity goes on, proxy servers ensure that all of this is conducted with pure anonymity and without any errors. When the data scraped has all your competitor’s information, framing a good SEO strategy becomes more confident and successful.
2. Extract data from various sources
As mentioned earlier, data scraping can be a great solution to conduct SEO activities more accurately. With the data scraping process, brands can easily scrape through any data of their wish including even restricted websites so that SEO activities can be conducted better.
Interesting Read : SEO Proxies and Do They Make A Difference In Your Marketing and Ranking?
Whether it is targeting the right keywords to rank an article or finding the right backlink which will showcase the content as a well-known expertise source, or finding the right content topic to deliver the exact information to relevant audiences all of these actions require the data that will help in giving the expected outcome.
Data scraping ensures that expected outcomes are met because the data-driven are from sources that have implemented the action and have seen progressive results.
3. Analysis data for accurate predictions
Data mining helps in analyzing data so that likely predictions can be made.
Source: Digital transformation Pro
For instance with data mining, analysis can be made of how the SEO activity looks like a few years from now, would SEO stress more on video content or podcasts would be the next efficient SEO activity space and other factors. This is crucial because the market keeps changing and it is important to be prepared for the new changes well in advance.
Again for data mining to be conducted it requires data from various sources which data scraping can provide. Understanding that it is a lot of data to retrieve from various sources, this doesn’t put any restriction on the process with the help of proxy servers.
Retrieve any data you require which can benefit your SEO activity at the moment and refrain from the fear of IP addresses being blocked or identity being revealed because the greatest part about proxy servers is that it eliminates both the actions from happening.
4. Receive quality backlinks
Backlinks are another great asset for brands because it helps in the ranking of the content. When the right backlinks are placed in the content, the article gets viewed, shared and spoken about much more due to the impactful backlinks it shares.
For instance, when you apply a backlink from a well-known website, the content appears from the search, chances are the content will be viewed most likely. Also, at times when the content is shared from the owners of the backlink references you had taken, the content is spread towards a wider audience hence increasing the more prospects outreach.
To get such quality backlink, again the action of conducting web scraping can help in the retrieval of it. To secure this action proxy server supports the process throughout. When the content has a lot of traffic being drawn towards the page, the ranking automatically rises.
5. Social media enhancement
This is why social media monitoring needs to happen and who can do it better than the proxies for SEO monitoring. With proxies, conduct continuous monitoring, share multiple ads, conduct and amount of social media activity without the fear of being considered suspicious or spam.
Proxies ensure that whenever any posts have been conducted the IP address would reflect as a different one fooling the spam detectors that all of these activities are coming from different accounts when instead of all it is being driven from one account itself. This can boost SEO activities via social media in an enhanced manner and drive more traffic to the websites.
6. Increase in campaign activities
Campaigns are one of the greatest ways in marketing to trigger the attention of potential leads to a brand’s website. Multiple businesses spend ten and thousands of their revenue to create and promote campaigns that will spring back genuine lead captures in return. The need to promote campaigns from one account or maybe just 2 can take place but not more than that.
For instance, If campaigns are shared numerous times from one account, the online world considers it as spam and for a company depending on campaigns to source quality leads, this can be a slower growth process but with proxies this is possible.
Proxies for monitoring don’t just limit to just SEO monitoring. SEO also includes the use of keywords and backlinks which is used in campaigns to extend its outreach further and if content titles can be added the outreach can be further extended better.
The constant need to promote it further from one account may not be possible hence proxy servers can help. With proxy servers posting the campaigns from one account is possible. The only thing which will change is the IP address.
There are many proxy servers with a tap of a button that can refresh IP addresses so that no matter the number of times a brand promotes campaigns the action will never be caught under the risk of spam or suspicious activities and get blocked.
7. Helps get the right amount of traffic
When the traffic increases on websites or content pages, the ranking simultaneously increases as well. When the right keywords, meta tags are being implemented, content appears directly to the prospect reach.
Getting organic traffic is necessary for reasons such as it helps in the growth in the long run. In order to receive organic traffic, the necessity develops in finding the right SEO activities to be conducted well.
For that to happen the right data from various sources as well as prospect reviews and opinions matter. Conducting the action manually consumes a lot of time and effort hence web scraping helps in extracting all the information and save it in your system on behalf of you.
With tons of information being scraped, it is important that no kind of tricks can give way that this action is being conducted hence proxy servers assist web scraping with a more secure and better way of managing this process.
Proxy servers can help scraping to take place from any website or other sources even from geo-restricted locations all while tricking strict rules that the action is considered from the user that has access to it.
How to purchase reliable SEO proxies?
1. User-friendly software
There are many proxy servers available in the market which aren’t difficult to use. Conducting efficient SEO activities and using proxies for monitoring takes up a lot of work and having a proxy server that is difficult to use makes it even more uncomfortable for brands to commence their planned strategies. Hence always ensure that you have invested in a proxy server that suits your system, is easy to understand and makes your SEO monitoring much easier to conduct.
You don’t want to be caught when your fellow competitors find out that you were trying to access their SEO keywords nor would you like it if you have malicious websites trying to engage you with fake information. Proxy servers act as a shield to prevent the above situations from happening. Instead of any website trying to access you, proxy servers work as a protective wall to analyze it first. Before purchasing a proxy server ensure the security features work well.
3. IP addresses
When accessing information, if your IP gets blocked due to accessing a restricted website, chances are you can never go further with it. Hence to avoid that invest in proxy servers that give you the liberty to hide your IP address and as well as offer you a new one whenever you want to access information from another account.
The main root cause of capture is through IP addresses. With proxy servers, hiding IP addresses becomes easier. For instance, you need a website to be accessed, you send the request and the proxy server receives it.
Interesting Read : How to Get SEO Ranking Reports Using Proxy?
The website you want to access allows only its location users to access it so the proxy server will change your IP address and reflect it in a way that it will show you as a user from the website location.
4. Access to Geo-restricted locations
SEO monitoring works better when you can share the solutions you have to all your target audiences. But with geo-restrictions, few locations are banned from even viewing. At times to conduct efficient SEO activities and to have further outreach retrieving information from certain locations can help. Hence ensure that you invest in a proxy server that gives you the options to access multiple geo-restricted places for better SEO activities to be conducted.
5. Faster Speed
When conducting web scraping activities for SEO, you don’t want to spend hours together to retrieve quality information right? So instead invest in a proxy server that has a good bandwidth and internet speed so that when you’re planning and implementing lead driven activities, you also are retrieving quality information at a faster rate.
6. Paid proxy server
A free proxy server sounds great but did you know since it is free it will be used by multiple users which not only causes the speed to slow down but the security isn’t that supported as well. Always ensure that you invest in a paid proxy server that fits in your budget as well as gives you great benefits in return. Many paid proxy servers have all the above features and help brands conduct efficient SEO monitoring with good security and ease.
The Bottom Line…
SEO improvement through a topic-driven content marketing approach is now better with the techniques mentioned above.
Also, with a reliable proxy solution available in the market, conducting efficient SEO research on the right topics and keywords is now possible without any hassles or risk attached.
So, what are your views on the article? When are you planning to improve your SEO technique with topic-driven content? Which step will you apply first? We would like to hear from you.