For a successful sales conversion, the key is to find out what are the exact needs of a prospect and assist them better on it. Today prospects have more knowledge on what is being sold in the market, they have the online platform to understand, analyze and research on products that are available in the market, hence this situation has caused sales agents today to perform higher than what they usually do.
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For instance, when prospects are aware of what your solution is, how will you be able to sell to them, you cannot possibly explain your product again to them, right? Hence to tap them more effectively you need to hit them at the right spot by giving them solutions that are new to them and will trigger their attention to learn more.
Let’s understand this with an example, say a prospect is aware of what your brand indulges on for instance in this case, proxy servers. They are aware of what proxy servers are and how it functions, now when the engagement takes place with them, how can a brand uniquely sell to them?
For starters, instead of explaining about the product, brands can speak about the benefit it provides, instead of speaking about how great your solution is, the topic can revolve around what makes the product stand out and so on. But to address all these unique factors you need data that can help you find all the solutions.
But with so much data in hand, how can sales agents focus on closing deals much quicker?
What do you mean by Sales Intelligence?
“Sales is a constant state of information gathering and analysis. There are numerous factors that will affect your sale – from market position, to manufacturing capacity, to a seemingly harmless tidbit of information received over lunch. The more quality information you have, the better your analysis, and the better your sales results will be.”
Sales intelligence refers to analyzing, tracking and monitoring of sales information which can help sales agents to function better in the sales activities. Serving leads today when the information about every brand is available online seems to be an even more difficult task to explain to them what makes you stand out.
If sales hit a great mark in the current scenario as well as increase their lead conversions higher, the technique of simply selling the basics of their brand won’t work, different questions need to be answered such as ‘What makes your brand different?’ ‘How can your brand help me grow better?’ and so on. The only way for this to take place is by having prospect data. It could be reviews, patterns, behaviours, feedback, all of this data needs to be accommodated so that sales agents like you can benefit from selling solutions much more conveniently.
Interesting read : The 20 Best Sales Intelligence Tools to Help Your Team be Successful
Conducting this action manually has a lot of risks and drawbacks, for instance, copy information can detect a slow traffic for the website owner, in turn, alerting them about the action you are conducting, some data is only viewed at but can’t be accessible to learn more, other data are blocked and can’t be accessed due to geo-restrictions and the list can go on.
So what can sales agents do to retrieve data which can enhance their sales whilst at the same time not put them in the risk spot?
The answer lies in proxies.
Proxies are software which ensures that when a user conducts any online activities as in this sale retrieving relevant sale information to assist prospect better, their identity remains anonymous and they are secured with a protective shield.
For instance, you send a request to access a website to retrieve their sales information, the request will first be received by the proxy server who first changes your IP address and then sends it to the website, Once the website approves the proxy server will send you back the information.
The advantage here is:
- No malicious websites or information will come your way
- Any information can be viewed with a proxy server
- No risk of appearing as suspicious
- Identity is hidden with every action
The main reason why brands get caught while retrieving information online is due to their IP address and proxy servers ensure that this problem is eliminated.
How to choose the best proxy for sales intelligence?
1. Data Center proxies
Data center proxies are widely used to serve the purpose of brand protection conducting market research, sales intelligence, SEO monitoring and much more. Data center proxies work as a regular proxy, they hide the IP address so that your anonymity is hidden while surfing the internet. What makes them stand out is that they don’t require the need for an ISP (Internet service provider) or an internet connection. When you request to view a website instead of your information, data center proxies will send theirs.
1 . Cheaper in cost
2. Provides faster speed in its action
1 . Doesn’t hold a reliable position when it comes to securing anonymity
2. Residential proxies
Aims to retrieve data without the fear of being blocked when conducting online data retrieval activities. Whether it is information on sales intelligence, get any data you want without having the fear of your IP address being subjected to high risk. Residential proxies have IP addresses attached to a physical location. The IP address is provided to users from the ISP itself. When you access information from any location, your ISP will give you an IP address.
1 . It is a brilliant measure for data harvesting
2. Offers high anonymity
1 . Only if the residential proxies are of good quality will the chances of not getting blocked while conducting online activities will stand secure. So a risk will always be there.
3. Web Scraping
Web scraping is the process of extracting information online through the method of scraping. Say you want to scrape through your competitor’s website, you can conduct this action without any hassle. With web scraping all you need to do is click on the website to scrape, conduct the process and the data gets saved in your system. The data can be saved in any format for instance in a CSV file, Excel, JSON and much more. Web scraping, however, is more efficient when it is conducted with the help of any proxy servers. While the scraping happens, proxy servers ensure that
Interesting Read : How to Grow Your Business with Web Scraping?
1 . Eliminates the manual work of copy-pasting information into the system
2. Retrieves data quicker
1 . Regular scraping can cause the IP to be blocked
2. With the rise in technology, websites are incorporating advanced methods making it difficult to scrape the information.
4. Real-time crawler
Search any sorts of information you want from search engines and e-commerce websites with the help of a real-time crawler. When you send a request to the real-time crawler, it collects all the information required according to your request. Once the information is collected it sends you back the information in a format of an HTML or JSON. All the action taking place is conducted on the same connection being implemented which gives you real-time web scraping solutions.
1 . With a large IP choice and an exceptional IP backup option, the real-time crawler can deliver a 100% success rate in its data retrieval activities.
2. It is a user-friendly application that just requires a URL to get started
1 . Requires constant modifications due to frequent website changes with reference to its design or structural form.
5. Premium proxies
Premium proxies are great to retrieve information online because it offers a dedicated proxy for a user. With premium proxies, any brand can conduct online activities without the fear of being blocked or their IP addresses being caught as suspicious. Premium proxies offer great speed and have a lot of advantages added to it for instance information can be viewed from any geo locations available, multiple IP addresses are provided, the data and bandwidth speed is great and much more.
1 . Speed will never be tapered since the IP addresses provided are dedicated to the users
2. The servers are maintained from trusted brands which assure no crash or shutdown errors.
1 . Proxies have a cache system which saves the information. This can cause security issues as anyone can view it.
The Bottom Line…
Sales is another crucial factor when it comes to engaging with qualified leads. As mentioned earlier, today’s sales require the right answers and attention-seeking solutions which will compel prospects to learn more about a brand.
With the information given above, the right fit for sales intelligence would be premium proxies. Since sales agents need vast information to enquire and understand their leads better, a dedicated IP address can benefit them. Not only will the speed to conduct this action will be quicker, but this can also, in turn, help them to convert leads much quicker. For sales agents managing and organizing numerous leads is a difficult task and to indulge in learning about every lead doubles the difficulty. With proxies support in sales, not only will sales agents like you be able to assist leads better but the sales process in itself will be a smoother path to conduct.
In 2019 if you want better lead conversions, it’s time to use techniques that can enhance your process better.